Are you finding that customers tend to buy one product from your website? You sell mens shirts, ties, cufflinks and belts but find you're constantly sending out the usual Size M Yellow Cotton Men's Shirt?  Let us open your eyes to 'Up Selling' and 'Cross Selling', two great marketing tools that don't require any cost (subject to your eCommerce platform actually offering this!). Firstly, lets define the two options: Up Selling - persuading a customer to buy a slightly more expensive version of their product e.g. The yellow cotton men's shirt above? Why not upgrade to the Premium Cotton for...

When setting up your high street shop or wonderful new website, the sheer volume of work required and short time frames leads many to forget a critical component for business success...planning! As part of your business planning and strategy, it's imperative that you focus on margins and the staggering effect they can have on the success or failure of your new venture. Firstly, it's important to understand the difference between Markup and Margin, as they're two different calculations that can easily be confused, as they both answer questions around your selling price. MARGIN VS MARKUP While the margin is the...