Biz Cuts
Brexit Proofing Your Business
Posted by Kelly Mae on

The uncertainty around Brexit continues unabated. Neither pro-Brexit or pro-Europeans know exactly what will happen come midnight on 29th March 2019. Some of those who import and export through the EU or in the Far East are taking measures to ensure they have stock available, should a No Deal / Hard Brexit hit on the 29th. Angling Direct for example are restructuring their business in preparation - Read More at Retail Gazette. DOES IT MATTER?For some, whether the UK crashes out of Europe without a deal (No Deal) or comes to some sort of agreement (Theresa May's current plan /...
Finding UK Suppliers
Posted by Kelly Mae on

A simple question, surely? You just Google search for 'Wholesalers UK' and away you go, right? Stop right there! If it's that simple, then any person and their dog could set up a successful online or high street retail business in the UK. It's actually a little more tricky than a quick Google and there's some mighty important steps to follow, before your journey to business success! IF YOU FAIL TO PLAN, YOU PLAN TO FAIL First of all, you need some idea of your target market, your competitors, your strengths and weaknesses (see SWOT analysis). For example. You've come...
Is eCommerce Killing The High Street?
Posted by Kelly Mae on

There have been dire warnings over the state of the fabled British High Street for decades. Impacted by changes in VAT, inflation, the struggle to reach a living wage for most and over the last 10 years, a huge increase in the number of people switching to internet retailing and more importantly, the big 3 (Amazon, eBay, Supermarkets). The Problem There isn't a single reason that's killing off high street shops at a rate of nearly 6,000 between 2016 and 2017. Shop owners are seeing their margins squeezed by increasing wholesale costs, twinned with the inability to increase prices, due...
How To Cross Sell or Up Sell
Posted by Kelly Mae on

Are you finding that customers tend to buy one product from your website? You sell mens shirts, ties, cufflinks and belts but find you're constantly sending out the usual Size M Yellow Cotton Men's Shirt? Let us open your eyes to 'Up Selling' and 'Cross Selling', two great marketing tools that don't require any cost (subject to your eCommerce platform actually offering this!). Firstly, lets define the two options: Up Selling - persuading a customer to buy a slightly more expensive version of their product e.g. The yellow cotton men's shirt above? Why not upgrade to the Premium Cotton for...
- Tags: Marketing Tips
The Basics of Search Engine Optimisation or SEO
Posted by Kelly Mae on

Search Engine Optimisation, simply referred to as SEO, is the practice of continually developing and improving the structure of your website and it's usability, to encourage sales and traffic from organic sources such as Google, Yahoo or Bing search engines, without the need to pay for each visitor or each sale. SEO itself is a huge subject, covering thousands of pages of text books and online article sites, YouTube explainer videos or online courses. There are even people employed within larger companies for the specific purpose of working on SEO tasks to develop and improve commercial websites. But how can...
- Tags: SEO Tips